Warming Up For Winter - Jarrod Carman

Just around the corner and traditionally associated with a slower, “cooler” property market, winter can actually be a prime time for buying and selling on the Mornington Peninsula.

Because it’s not necessarily about the weather – it’s about the state of the market and this winter is shaping up to be a fabulous time to house hunt or showcase your home as a welcoming family haven.

While traditional real estate wisdom would suggest we are heading into the “off season”, for savvy buyers it could well mean securing the perfect property at a great price as less hardy souls limit the number of inspections they go to or simply retreat into hibernation until spring.

And yes there are often some great opportunities for house hunters over winter but equally important to remember is that serious buyers are always looking for the right property, even in the cooler months (when the percentage of time wasters tends to shrivel).

For sellers prepared to embrace the winter chill and take a smart tack with their marketing, advertising in winter is the perfect opportunity to present your property in a different light.

Not every home has a photogenic spring garden that bursts into bloom on Cup Day and by cleverly highlighting features such as heating, insulation and ambient lighting you can really showcase your home as a warm and inviting space. And if your home enjoys a northern orientation that laps up the winter sun, this is the ideal time to show this off to potential buyers as well.

With the Danish concept of cosiness known as Hygge (pronounced hoo-gah) currently taking hold of the collective imagination – there has probably never been a better time to present your property as a welcoming haven of comfort and style for buyers to fall in love with.

Think crackling open fires, textured knitted throw rugs, soothing background music, flickering candles and glass of red wine. That’s Hygge!

So with the hustle and bustle of the holiday season well behind us, now is the ideal time to take full advantage of your Eview agent’s local knowledge and expertise to sell your home or hunt down the perfect peninsula property for you.